Realistic Planning: Cornerstone to Sustainable Annual Giving

In the annual giving arena, staffers are continually expected to grow donor participation and engagement. It is important, though, to set thoughtful, reasonable goals for your annual fund goals. This piece will provide a cursory examination of the component goals from a higher education non-profit perspective, but many (if not all non-alumni) pieces will be applicable to annual giving staff persons in any industry. (more…)